Skip to content
StoreOpps
Free

Ecommerce audit

Find what deserves attention in your ecommerce store

StoreOpps analyzes your public storefront and helps surface specific areas that may deserve attention — from catalog structure and product presentation to SEO, shopping experience and platform signals.

Analyze my store for freeSee example analysis
Start with your store URL — no platform integration required.
  1. 01Store URL
  2. 02Scan
  3. 03Findings
  4. 04Operational data
  5. 05Prioritized opportunities

Public

Catalog · SEO · UX signals

Operational

CSV · margins · inventory

A running store can still hide important opportunities

Sales can look healthy while catalog, discovery, product pages or the purchase journey still contain signals worth investigating.

  • Catalog

    Approximate product count, categories and how the assortment is organized on the public storefront.

  • Product pages

    Sample products, visible pricing, sale status and how items are presented in the public catalog.

  • SEO

    Page titles, meta descriptions, headings, structured data and other public discovery signals.

  • User experience

    Search, filters, cart, policies, shipping cues and other elements visible in the shopping journey.

  • Pricing signals

    Promotions, bundles and price ranges observed on the public storefront — not confirmed margin.

  • Platform signals

    Likely commerce platform, technology stack and other technical signals detected from the public site.

An ecommerce audit should lead to specific findings

A useful audit should do more than repeat generic best practices. StoreOpps is built to turn observed signals into investigation areas you can prioritize.

  • What deserves attention? — Findings grouped by area instead of a vague checklist.
  • Why does it matter? — Each opportunity includes observed evidence and context.
  • Where was it detected? — Public storefront signals are separated from operational analysis when data is connected.
  • What should I investigate first? — Opportunities are ranked so you can decide where to start.

  • On-page discovery signals need attention

    Missing or weak title and meta patterns can limit how clearly products are understood by search engines and shoppers.

  • Trust or policy signals are hard to find

    When purchase CTAs are visible but policies or reassurance elements are missing, the public journey may create unnecessary friction.

  • A strong seller has low storefront exposure

    Cross-analysis can compare operational performance with what the public storefront actually highlights.

  • Stock risk overlaps with visible merchandising

    Operational inventory signals can surface alongside public highlight or availability issues.

Public storefront analysis

Start with what your customers can already see

The free StoreOpps diagnosis begins from your store URL. It reads public pages to identify catalog, SEO, UX and commercial signals before any internal data is uploaded.

  • Catalog structure

    Categories, approximate assortment size and sample products from the public storefront.

  • Product presentation

    How products appear publicly, including pricing visibility and promotional cues.

  • SEO signals

    Titles, meta descriptions, headings and structured data types when present.

  • UX signals

    Search, navigation, cart, policies, shipping information and other journey elements.

  • Promotional signals

    Bundles, promotions and visible price ranges from the public sample.

  • Platform detection

    Likely ecommerce platform and related technical signals from the public site.

Analyze my storefront

Go beyond the storefront when you need a deeper analysis

Public pages show what shoppers can see. Operational CSV exports reveal patterns that the storefront alone cannot confirm.

Public storefront analysis

URL-based diagnosis of catalog, SEO, UX, platform and visible commercial signals.

Operational data analysis

CSV uploads of products, orders, customers and optional costs — exported from your platform, not connected automatically.

  • Products
  • Orders
  • Customers
  • Costs
  • Inventory
  • Margin and contribution patterns by product or category
  • Inventory idle stock, stockout risk and products without sales
  • Customer repeat purchase and concentration patterns
  • Discount dependency on products that already sell

For a profit-focused view of the same workflow, see ecommerce profit analysis

From store URL to prioritized opportunities

StoreOpps follows a diagnostic path: public storefront first, deeper operational analysis when you choose, then prioritized findings.

  1. Step 1

    Enter your store

    Provide your public storefront URL to start the free diagnosis.

  2. Step 2

    Review initial findings

    See investigation areas identified from catalog, SEO, UX and platform signals.

  3. Step 3

    Add operational data when needed

    Upload supported CSV exports to deepen the analysis with internal patterns.

  4. Step 4

    Prioritize opportunities

    Use ranked findings to decide what deserves investigation or action first.

See what a StoreOpps analysis looks like

The example report combines public storefront signals with operational analysis using fictional demo data — the same format as real StoreOpps reports.

  • Public storefront finding

    Strengthen basic on-page discovery signals

    We did not clearly identify a public page title or meta description on the sampled storefront pages.

  • Public storefront finding

    Investigate kit and bundle presentation

    Bundles observed in the public sample (e.g. Baby Hygiene Kit; Maternity Backpack; Bib Pack). Homepage and collection prominence was not verified in this reading.

  • Storefront + operations

    Winner with low exposure

    High Chair, Travel Crib

  • Operational finding

    Stockout risk

    Safe Infant Seat, High Chair

North Baby Store (demo) — illustrative findings from the public example report.

Explore the example report

Look at the store from more than one angle

Some questions can be investigated from the public storefront. Others require operational data. StoreOpps keeps that distinction clear.

From the public storefront

  • Catalog

    Assortment structure and sample products visible online.

  • SEO

    Discovery signals such as titles, meta tags and structured data.

  • UX

    Search, navigation, policies and purchase journey elements.

  • Pricing presentation

    Visible prices, promotions and bundle signals — not confirmed margin.

With operational CSV data

  • Products

    Winners, slow movers and SKUs without sales in the analyzed period.

  • Inventory

    Idle stock, stockout risk and capital tied up in slow movers.

  • Customers

    Repeat purchase and revenue concentration when customer data is available.

  • Profitability

    Margin, discount and contribution patterns that the storefront cannot show alone.

Compare plans on the pricing page · ecommerce profit analysis

For people responsible for ecommerce performance

Whether you are improving your own store or advising clients, the goal is a clearer diagnosis of what deserves attention next.

  • Store owners

    Get a structured first read of the public storefront before investing in deeper operational analysis.

  • Ecommerce managers

    Prioritize catalog, SEO, UX and merchandising investigations with evidence from the store.

  • Operations teams

    Connect public signals with operational CSV data in one diagnostic workflow.

  • Consultants

    Use a consistent report format to open audit conversations with specific investigation areas.

Frequently asked questions

What is an ecommerce audit?
In this context, it means analyzing your ecommerce storefront and, when you choose, operational data to surface specific areas that may deserve attention — such as catalog structure, SEO, UX, inventory or customer patterns.
What does StoreOpps analyze?
The free diagnosis starts from your public storefront URL: catalog, platform, SEO, shopping experience and visible commercial signals. Deeper analysis uses CSV uploads of products, orders, customers and optional costs.
Can StoreOpps audit my store using only its URL?
Yes. The free public diagnosis only requires your storefront URL. It analyzes what can be observed from public pages — not internal sales, margin or inventory by itself.
What can be analyzed without internal store data?
Public catalog structure, sample products, SEO signals, UX elements, pricing or promotional cues visible online, and likely platform or technical signals.
What changes when I upload operational data?
StoreOpps can connect storefront signals with internal patterns such as margin, inventory, discount behavior, product performance and customer repeat purchase — using CSV files you export from your platform.
Does StoreOpps connect directly to Shopify?
Not today. StoreOpps can analyze a public Shopify storefront from its URL and accept CSV exports from Shopify Admin. Automatic Shopify connect is planned but not available yet.
Can StoreOpps analyze WooCommerce stores?
Yes. Public storefront analysis works from the store URL, and WooCommerce stores can upload CSV exports for products, orders and customers. There is no live WooCommerce integration yet.
What happens after the free ecommerce audit?
You receive a public diagnosis with initial investigation areas. You can review the example report format, create an account to save work, upload operational CSVs for deeper analysis, and compare plans if you want ongoing monitoring.

See what your ecommerce store may be missing

Start with a free public storefront diagnosis, then go deeper when operational data is connected.

Analyze my store for free

Prefer to see the report format first? See example analysis