Ecommerce profit, margin and operations guides

How to calculate ecommerce profit

A practical guide to net revenue, gross profit, gross margin and contribution margin for online stores — with formulas that match the StoreOpps profit calculator.

Ecommerce profit margin: what it means and how to calculate it

Learn how ecommerce profit margin is calculated from net revenue and COGS, why discounts matter, and how to interpret gross margin at store and product level.

Gross margin vs contribution margin in ecommerce

Understand the difference between gross margin and contribution margin, when each metric is useful, and how optional variable costs fit after COGS.

How to find low-margin products in your ecommerce catalog

A step-by-step approach to ranking SKUs by gross margin, spotting discount-driven erosion, and prioritizing pricing and cost reviews.

How discounts affect ecommerce profit margin

Why discounts reduce net revenue before margin is calculated, with a clear worked example and practical ways to review promotion impact by product.